Instagram vs Facebook- Is Instagram Better Than Facebook?

With the average person spending 145 minutes per day on social media (Source), it is clear that a social media presence is essential for modern digital businesses. As per sources, Ninety-seven per cent of marketers already use social media for brand building, but businesses need to get a handle on the significance of social media marketing in 2023 and beyond. Let’s compare the two most popular and growing platforms- Insta and FB and solve your questions like Is Instagram Better Than Facebook? is Instagram more popular than Facebook?

Age and Gender Comparison between Instagram and Facebook Users

Instagram’s majority of users are under 30, therefore businesses targeting teens and young people can benefit. Teens especially are drawn to new platforms that offer new opportunities to engage and may lead to addiction.

However, Facebook doesn’t disappoint. Due to its vast user base of young, adult, and senior people, Facebook can reach rich consumers worldwide. This benefits brands that appeal to various ages, occupations, and interests. 

Social logins are also being used by marketers to collect more detailed information about their customers, which in turn can be used to send targeted messages and increase conversions. 

Potentials of Instagram vs. Facebook

Before moving forward, you must get a firm grounding in the fundamentals of both of these systems. Instagram may be best known for its emphasis on visual content sharing, but the app has many other uses as well.

Facebook is a treasure trove of information that can be mined to learn practically anything about anyone at any moment, as well as just about any aspect of any company’s past, present, and future. One central location details the services offered, business hours, and how to get in touch with the company.

Perhaps this is why making a Facebook account is so much more cumbersome than making an Instagram one. 

Brand Engagement on Instagram vs. Facebook

Facebook’s billions of users and millions of business pages make it a great location to market your business. However, fewer individuals than you believe actually engage with brands. Only a small percentage of the crowd comments and asks questions.

Instagram has somewhat more users than Facebook. Consumers engage and communicate more. You might think Instagram has more brand interaction than other social media channels.

Data from the first quarter of 2023 suggests that Facebook has 1.85 billion DAU. That’s really out of left field. However, videos are by far the most popular kind of media. 

Don’t write off Instagram quite yet. Instagram’s numbers are nearly identical and similar to Facebook, photographs are the primary driver of engagement there.

The concept is clear: you may count on Facebook Ads if you want to share a video to increase interaction. When it comes to visual content, though, Instagram Ads are a perfect fit. Again though, this is highly dependent on your specific field and audience.

Closing Remarks

To understand your target audience’s needs, analyse social media user behaviour. Facebook and Instagram are popular ways to reach your target audience, but they have different purposes. Facebook and Instagram are equal. Knowing your target demographic and how they behave is essential to marketing success. An effective social media advertising campaign can benefit from this.